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Considerations for a HubSpot Platform Consolidation

  HubSpot is a software-as-a-service (SaaS) provider for inbound marketing and sales automation, especially for small and medium businesses (SMBs) with up to 2,000 employees. Founded in 2006, HubSpot started out as a platform for creating website content in the Amazon Web Services (AWS) cloud (using Python). Today it serves over 48,000 clients in over 100 countries. HubSpot is a global public company with over 2,400 employees in 7 offices around the world: Cambridge, Massachusetts (headquarters); Dublin; Singapore; Sydney; Tokyo; Sedan; and Portsmouth, New Hampshire. The office will open in Bogota at the end of 2018. HubSpot defines inbound marketing as a way of doing business based on empathy and approaching each customer in a more rewarding and personal way. Instead of a one-sided outbound "push" of traditional marketing that potential customers may find intrusive, annoying, or simply dismiss as "noise", the idea behind inbound marketing is to attract potential cu

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