With the health crisis that we are currently going through,
you have taken the step to invest or redesign your website to increase the
visibility of your company in its market and boost your acquisition strategy .
And here it goes, your competitors stay ahead of you on most high or low volume
requests. Don't panic, there are surely some SEO optimizations to adopt. Here
are 10 SEO optimizations to put in place quickly.
Rest assured, most businesses don't yet have an SEO strategy
. As a reminder, SEO is the acronym for " Search Engine Optimization
" which aims to optimize the positioning of your website on search engines
like Google, Bing, Yahoo, Kwant etc and therefore improve your natural
referencing .
Did you know ? If Google reigns without sharing with more
than 90% of the volume of searches, know that the first 5 results of the SERP
page get 67% of the clicks .
It is therefore imperative for you to be in the first 5
sites referenced on the main requests, otherwise you have less chance of
generating traffic to your site and ultimately of generating incoming requests.
A good SEO strategy allows you, among other things:
• increase
your qualified traffic on the site,
• to gain
the trusts of Internet users so that they become your customers,
• to gain
the trust of Google to always be well referenced (we are talking here about the
different scores used in particular by Semrush: trust authority, page, domain)
• increase
your conversion rate then your sales,
• to save
on your SEA budget .
In this infographic, we give you 10 tips to follow to
successfully optimize your natural referencing on search engines.
Configure your Google Analytics and Google Search Console accounts
These are two tools that allow you to have an overview of
your growth and the health of your site.
• Google
Analytics is Google's statistical tool that will allow you to analyze the
audience of your site in order to set up specific objectives to accelerate your
business.
• Google
Search Console is the tools that allows you to monitor and maintain the
presence of your website in Google search results and to solve any problems
that you may find.
Do a competitive intelligence on the SERP
The SERP , which stand for Search Engine Results Page ,
refers to the results page of a search engine. You need to analyze what your
competitor are offering and their content so that you can find your approach to
you.
To perform competitive intelligence , you must already
identify your competitors in the market. Then you can do keyword research on
search engines to see which competitors are ranked above.
Build a quality content strategy that speaks to your customers
It is thanks to a good content strategy that you will be
able to disseminate your expertise on all the communication channels that you
have such as your website, blog,
newsletters, social networks or even prospecting emails.
You absolutely need to create good, quality content that
must answer visitors' questions and issues at every stage of their buying
journey, and that must also “appeal” to search engines to be successful in
optimizing your SEO. Even so, make no mistake, you write for readers first and
foremost.
Adopt a keyword strategy
With the help of keyword software like SEMrush with its
Keyword Magic Tool or using the Google Keyword Planner , you can find the
relevant keywords or groups of related keywords (we speak of semantic cocoons)
that your customers would be looking for queries on the search engines.
It is important that you rank on keywords with a high volume
but with a low Keyword Difficulty so that it is easier for you to be well
referenced.
Optimize your page titles, meta descriptions and header tags
This remains the basis. Optimizing your META tags will
highlight key elements of your content and improve on -page SEO .
As a reminder :
• The
meta-descriptions are descriptions of a page of site ads that are found in the
search engines. This meta tag must be placed after the <title> tag and
before the end of header </head> tag.
• The
header tags are very important for SEO because they explain to users as well as
which search engines are the main topics of your site. These tags are also
named Hn and start with H1 which is the main title of the page then H2, H3,
etc. in order to prioritize the content of your ideas.
Define a backlinks strategy
The backlinks in other words “back links” are hyperlinks
that point to your site, blog or a specific page of your website.
The more the link to your site is placed on (re) known
sites, the more Google and Internet users will gain confidence in you because
the quality of the link provides an indication of the reputation of the site
and the authority of the latter ( we speak of DA for Domain authority with a
score from 0 to 100 ).
Thus a link from sites with a significant AD (Le Figaro,
Wikipedia…) will have a beneficial and much more significant impact.
Please note, this is a long-term job. It is a question here
of sowing to reap later.
Subscribe to social networks
Links posted on social networks can increase traffic to your
site.
The more visibility your site has with Internet users, the
more its notoriety will increase. So you need to build a social media strategy
that will generate benefits for your business site.
Local SEO: Create your business card on Google My Business
Google My Business is an essential and free tool that will
allow you to position yourself in the Google Local Pack.
It is considered to be Google's “directory” because it
allows you to reference your business locally and all of its establishments. As
on a good old directory card, do not hesitate to “shield information”:
• phone
number
• your
address
• the
services and products offered
• videos
• Invite
your customers to post reviews to improve your online reputation
In terms of local SEO, do not forget to also fill in the
directories of interest such as the yellow pages. It's free and efficient.
Technical SEO: improve the loading time of your website.
The loading time of the pages of your website must
imperatively be optimized!
Indeed, a user will not wait more than 3 seconds on average for
your website pages to load.
If your site is too slow, visitors will quickly come out to
find what they are looking for in your competitor's sites and they may have a
negative opinion of your business.
Note: you can test your site's download time with the
Dareboost tool .
Solve any SEO problems you find
Use Site Audit tools (such as Semrush, the world leader,
which we use, Editor's note) to know where all the bugs and errors are that you
can correct so that your SEO is always excellent. And get rid of many
prejudices !
newyorkersblog cosmopolitansblog realsimpleblog nextwebblog theinformativeblog
